INTRODUCTION TO INTERNATIONAL BUSINESS GLOBAL MAKETING Case Study

INTRODUCTION TO INTERNATIONAL BUSINESS GLOBAL MAKETING - Case Study Example This resulted into a provision of year round contributions of products, services, technology and resources in terms of finances. As opposed to the 1990’s broadcasting was significantly on the rise though the award of the same seemed complex. Never in the past had a single negotiation resulted into a multi-game broadcasting and though the percentages of Canada in terms of viewers decreased in 2006 as compared to 2002, was the overall success with regards to the same commendable. For the 2006 winter Olympics, there was a representation in terms of sponsorships in three main categories that is the main sponsors, official sponsors and official suppliers. Among the three levels The Torino Organizing Committee was able to get 57 companies and 63 brands a number which included 5 main sponsors and 17 official sponsors and number which were quite significant in the success of the Olympics (Glasurit set for 2006 Olympics. (Final Coat) (Brief Article). (2005, November 1). To realize this success the sponsors undertook huge investments. The investments by the sponsors through the Olympics of 1998, 2002 and 2006 in terms of partners increased from 26, 53 to 57 in 2006 while the revenue and support was $163 million, $494 million and $348 million in the last year due to minor challenges faced at that time(Elam and Curt). The ticket and licensing took a twist where over 540000 products were sold to commemorate the 2006 winter Olympics through 32 official licenses for 35 products groupings bringing revenue of $17 million which was way ahead by 10% above the set target. Among the licensed products involved a higher percentage of Torino 2006 brand images. Another success was witnessed in rising of the awareness of the Olympics. An increase of percentage from 87% in 2004 to 94% in 2006 of awareness was recorded and hence a boost in all the remaining aspects (Elam and Curt). 2. What worked well, and what did not? In terms of worldwide sponsorship as a longer term marketing p rogram aimed at promoting prolonged sponsorship of the Olympic Games, the 2006 winter Olympics which falls in the year category 2005-2008 recorded 12 TOP sponsors which became the sixth TOP cycle since the advent of the program hence we call it TOP VI (Elam and Curt). The future still needs to look for more sponsorship to strengthen the financial base of the organization. This will be realized through stronger legislations which direct the management of funds required for the same (Glasurit set for 2006 Olympics. (Final Coat) (Brief Article). (2005, November 1). Despite the fact that the 2006 Olympics was a success it is hard to say that it is the best Olympic so far witnessed as those for Lillehammer of 1994 and that for Salt Lake City of 2002 can still be ranked above them for the reasons of a few setbacks. This is despite the right things that happened of the sponsorships and the tickets sales and licensing acts which all lead to the creating of the independent of the IOC due to the increased revenue. The other partners like NOC and OCOG also benefitted from the money resources collected (Elam and Curt). There are though a few things which did not happen right and need to be corrected which include; the difficulty experienced in the comparison of the winter games. Such clarity must be distinguished so that monies such as those used for broadcasting and even other advertising can be rightly and transparently accounted for. Lack of such

Blue print and Distribution of Story Hotel in Stockholm Research Paper

Blue print and Distribution of Story Hotel in Stockholm - Research Paper Example The hotel has facilities made in the contemporary design and of high quality. As a marketing strategy, the management of the hotel encourages its customers to book and make prepayment for services online. To promote online room booking, the management of the hotel offers gift coupons to its customers. The hotel has posy and quiet meeting rooms for the locals of the city and others from outside. The hotel has a perfect distribution that the management uses to offer the best services to visitors at the hotel. The hotel uses the best ways to ensure a smooth and functional distribution channel. The various features of an effective and efficient distribution channel, one needs to ensure segregation that is dynamic. This involves marking services and products that create most profits to the business. In devising the various segments, the management takes into consideration the technical details to avoid instances that make the marketers have challenges in choose. A well segmented strategy provides utmost solution to the challenges that may come up in implementing a perfect channel of distribution. In the case of Story hotel, for instance, the online booking and prepayment strategy used by the management reflects itself in the real experience that its visitors get. This provides a harmony in terms of image communicated through such online distribution and what the service provision to visitors. The channel used should ensure utmost income from revenues, achieved by distributing the desired proportion of facilities and other services in the most profitable channel, in the segmentation. The central reservation system refers to an inventory management using a central system integrated in the chain of supply of the business. Central reservation systems applied by most hotels contain reservation codes for visitors who have already booked for the services. It contains hotel services given for small hotel chains as well as individual hotels. A global distribution system show s the charges for a number of services offered by a business, such as hotels. It is prone to some challenges since the various rates as well as the availability is always not updated and may confuse clients. Access to the system is complex and connection to it requires a switch which is challenging to find. This makes the various considerations made while selecting a channel of distribution of utmost necessity. The distribution intermediaries should have the ability to make sales of the rooms using a variety of channels that are in multiples. The services offered by customers should be complete. The intermediaries should bear the mandate of vital activities in marketing. A business should choose a proper intermediary that offers additional services as expense controls. There is a high probability that excess rooms can be allocated while maintaining the image of the business. Online intermediaries are prone to risks, as well. There are possibilities of challenges over the control on rates as well as on the availability. There are instances of mounting pressure over the margins, emanating from the intermediaries. The content of the site may, as well, call for high maintenance. There exists the escalation use of social media with the least control that poses